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This web site forthsevens.co.uk states the following, "First for Caterham hire in Central Scotland." Our analyzers saw that the webpage stated " Hire a Caterham Seven car from Forth Sevens from our base just outside Edinburgh." The Website also said " Some of the best driving roads and scenery that Scotland have to offer are on our doorstep and you can enjoy them behind the wheel of an iconic and head turning sports car. What do we offer? Pre-planned routes available, GoPro camera, two way radios. Brides or grooms transport chauffeured or self drive, photography, honeymoon touring. 20716 - On 1st Au." The website's header had caterham hire scotland as the most important optimized keyword. It is followed by car hire, Caterham, and seven which isn't as highly ranked as caterham hire scotland. The next words forthsevens.co.uk used was 7. Caterham seven was included but will not be understood by search parsers.